american horse associations

Horse Business | Equestrian Professional

Running a Successful Horse Business

farrier businessAn equestrian business involves two parts. First, is the skill or service that the business offers such as farrier services or a horse boarding barn. Second, is the business side of the business that involves marketing, planning, financial statements, cash flow, and risk management.

Running a business is not easy. It is not enough to be the best at your skill or service, you must be able to get customers through an effective marketing plan. Without sales, there is no business.


marketing eequine servicesEvery business depends on attracting and keeping customers, yet many new businesses fail at this very basic concept. Failure to constantly promote your business through effective marketing techniques will result in the failure of your business.


As the main employee of your business, you must pay yourself a living wage. If your business income does not allow you to do this, you don't have a business and you should go to work for someone else so you can meet your personal financial obligations..

Most people have personal financial obligations in addition to business financial obligations. You cannot ignore your personal obligations in favor of your business obligations.

Many self employed people like the ability to do what they want, such as working with horses. But, that is not a free pass to ignore your other obligations.

Have a plan

The purpose of these pages is to help you be a successful business person, not to teach you equine professional skills. You should have those skills before going into business.

First, you will need a business plan. The SBA provides a very useful tool for building a business plan. The process of building a business plan is hard work, but having your business fail is even harder work. Start with a sound plan and you will have a much better chance of succeeding.

What You Should Know

Jan 5, 2018
So You Want to Start Your Own Horse Business
Know Your Market!
horse business
Mary and John both grew up riding and competing horses, and both now want to start a horse business of their very own. Both believe they know everything they need to know about stable management given their vast experience as horse owners, trainers, and competitors. But things didnít work out as they planned. Hereís why. More info...

Dec 17, 2017
Equine Vaccination Strategies
Toni McAllister
Vaccinating your horse against disease is such a simple task. Itís not terribly time consuming, and itís relatively inexpensive when you consider the alternative. But some people donít vaccinate. Lack of concern regarding disease risk, and skepticism about vaccine safety and efficacy are among the reasons given. More info...

Dec 5, 2017
12 Things I Wish I Knew Before Starting an Equine Business
Thinking of taking on some boarders, or launching an equine marketing firm, or becoming a show groom? Well, youíve got a lot to learn.

Horse people are incredibly resourceful in finding ways to become financially responsible adults pay for their addiction. Often, that means striking out for yourself with your own equine businessóbut as with anything horse-related, it can take a lot of trial and error until you see the results you want.

Several equine entrepreneurs, some just out of the starting gate, and others in full stride, were kind enough to share their business experiencesófrom lessons learned the hard way to the keys to their success.
More info...

more horse business tips

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