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Horse Business | Equestrian Professional

Running a Successful Horse Business

farrier businessAn equestrian business involves two parts. First, is the skill or service that the business offers such as farrier services or a horse boarding barn. Second, is the business side of the business that involves marketing, planning, financial statements, cash flow, and risk management.

Running a business is not easy. It is not enough to be the best at your skill or service, you must be able to get customers through an effective marketing plan. Without sales, there is no business.


marketing eequine servicesEvery business depends on attracting and keeping customers, yet many new businesses fail at this very basic concept. Failure to constantly promote your business through effective marketing techniques will result in the failure of your business.


As the main employee of your business, you must pay yourself a living wage. If your business income does not allow you to do this, you don't have a business and you should go to work for someone else so you can meet your personal financial obligations..

Most people have personal financial obligations in addition to business financial obligations. You cannot ignore your personal obligations in favor of your business obligations.

Many self employed people like the ability to do what they want, such as working with horses. But, that is not a free pass to ignore your other obligations.

Have a plan

The purpose of these pages is to help you be a successful business person, not to teach you equine professional skills. You should have those skills before going into business.

First, you will need a business plan. The SBA provides a very useful tool for building a business plan. The process of building a business plan is hard work, but having your business fail is even harder work. Start with a sound plan and you will have a much better chance of succeeding.

What You Should Know

Apr 2, 2018
5 Social Media Tips to Create Buzz Around Your Startup
By Maria HarutyunyanBy Maria Harutyunyan
Digitization comes with a lot of benefits, especially for entrepreneurs. You can build hype around your product on your own, without leaving your house Ö although you may need a skilled designer to help you out. Social media gives one-of-a-kind opportunity for endless targeted promotion. But the question is: what kind of posts work the best when it comes to keeping users engaged and interested.

Social media is not steady at all; it constantly changes the rules of the game. However, there are tips and tricks that are always applicable. Letís take a close look at social media tips to create a buzz. More info...

Apr 2, 2018
5 Essentials for Succeeding When You Become Your Own Boss
Kimanzi Constable
Picture this. You get to your desk on that last Monday morning. Youíve spent years working this job that hasnít been what you wanted for your life, but you smile because itís almost over. You put in your notice two weeks ago. Youíre down to your last week. This is it. Youíre about to leave the nine-to-five world behind to begin living your dream of entrepreneurship. More info...

Mar 19, 2018
4 Ways to Boost Your Business by Cutting Costs
Monica Zent
Peter Drucker once said that businesses had two main functions -- marketing and innovation -- that produce results. "All the rest are costs."

If you agree, that means that the average business has a lot of fat to trim. Obviously you can go overboard trying to cut costs too. My philosophy has been to look at some of the general areas where you can add some efficiency but not at the expense of impairing your truly most valuable resources -- your focus. More info...

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